{"id":2789,"date":"2025-09-24T02:51:20","date_gmt":"2025-09-24T02:51:20","guid":{"rendered":"https:\/\/apgcapitalmarkets.com\/sin-categoria\/aluna-organiza-la-compra-de-empresas-digitales-de-alimentos-en-el-reino-unido\/"},"modified":"2026-01-29T21:53:34","modified_gmt":"2026-01-29T21:53:34","slug":"aluna-organiza-la-compra-de-empresas-digitales-de-alimentos-en-el-reino-unido","status":"publish","type":"post","link":"https:\/\/apgcapitalmarkets.com\/es\/anunciar\/aluna-organiza-la-compra-de-empresas-digitales-de-alimentos-en-el-reino-unido\/","title":{"rendered":"Aluna organiza la compra de empresas digitales de alimentos en el Reino Unido"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb row_position_desktop=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb flex_gap_desktop=\u00bb10px\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbAluna Partners Group asesora en la adquisici\u00f3n de un portafolio de marcas digitales de alimentos en el Reino Unido\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23243267″ use_theme_fonts=\u00bbyes\u00bb css=\u00bb\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb20″][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Aluna Partners Group, una firma global de banca de inversi\u00f3n especializada en empresas de crecimiento, se complace en anunciar su rol como asesor en M&A del lado comprador para un operador l\u00edder de cocinas en la nube en la adquisici\u00f3n de un portafolio de marcas digitales de alimentos y propiedad intelectual con sede en el Reino Unido.<\/p>\n

La transacci\u00f3n acelera la expansi\u00f3n del comprador en el Reino Unido, fortaleciendo su red de cocinas asociadas y ampliando su portafolio de marcas culinarias virtuales.<\/p>\n

Los activos adquiridos incluyen marcas digitales de alimentos, propiedad intelectual, sitios web, dominios, canales en redes sociales, materiales de formaci\u00f3n y marketing, recetas de alimentos, marcas registradas, p\u00e1ginas de listado en las principales plataformas de entrega de alimentos, hardware inform\u00e1tico y materiales de empaque con marca. El contrato de compra de activos permite al comprador adquirir activos generadores de ingresos de una empresa establecida sin asumir las responsabilidades asociadas. Los contratos existentes con agregadores de entrega de alimentos han sido novados, y la mayor\u00eda de las cocinas asociadas han acordado entrar en nuevos contratos de catering con el comprador. <\/p>\n

El comprador es una plataforma tecnol\u00f3gica B2B2C que aprovecha la capacidad ociosa de cocinas totalmente equipadas para lanzar marcas virtuales de alimentos propias. Las cocinas anfitrionas reciben un pago por SKU y se les suministra el empaque, mientras que la plataforma gestiona las ventas en l\u00ednea a trav\u00e9s de agregadores, marketing y experiencia del cliente. Este enfoque permite a las cocinas asociadas aumentar su eficiencia y sus ingresos sin que el comprador tenga que asumir gastos de capital en la operaci\u00f3n de las cocinas. <\/p>\n

Comentario de un representante senior del comprador:<\/p>\n

\u201cEl apoyo de Aluna Partners Group durante esta transacci\u00f3n ha sido fundamental para su exitosa finalizaci\u00f3n. Creemos que esta adquisici\u00f3n fortalecer\u00e1 nuestra presencia en uno de los mayores mercados de Europa y aumentar\u00e1 el valor de nuestro portafolio en crecimiento.\u201d<\/p><\/blockquote>\n

Esta transacci\u00f3n resalta la creciente experiencia de Aluna Partners Group en tecnolog\u00eda alimentaria y transacciones de marcas digitales, reforzando su compromiso con la creaci\u00f3n de valor para empresas tecnol\u00f3gicas de escala global.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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